Your coaching business, centred.

Every client, program and check‑in in one place, with Monday's admin drafted before you're up. For Australian online coaches with more clients than hours.

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Forty clients. Forty check‑ins. Programs due Sunday night. Enquiries unanswered. The part you love is the part you're running out of time for.

CONCENTRIC is a coaching platform for Australian online coaches, gyms and studios: programs, nutrition, check-ins, clients and staff in one place, a client app under your own brand, and AI that drafts the admin. More clients doesn't have to mean less coaching, or less of you.

Everything you run, in one place.

One Client at the centre. Three layers around them.

Training

Programs: Build multi-week Programs, assign them, and watch every Set land as it's logged.
Nutrition: Targets and daily tracking beside the training. Australian food data, so a Weet-Bix is a Weet-Bix, not a guess from a US database.
AI programming: Drafts the next block from a Client's history and your own templates. You edit it; nothing reaches a Client unread.

The business

Clients: One profile, the whole history, every conversation.
Check-ins: Weekly check-ins summarised, flagged, and drafted for reply in your voice.
Staff: Managers, coaches, sales and admin, each seeing what their job needs, and you seeing how each coach is doing.
Marketing: Enquiries, follow-up and sign-up in the same place as the roster.
AI analytics: Who's slipping, who's ready to progress, who's due for renewal, before you'd have noticed.

Your brand

Branded app: Your app in the App Store and Google Play, under your name. Your logo, your colours, your clients. We handle the build and the submissions.

AI that does your admin, not your coaching.

It reads what's already in the platform: the logs, the check-ins, the enquiries, the calendar. It notices, it drafts, you decide. Nothing reaches a client you haven't read.

A week of it, for a coach with forty clients
When	It notices	It drafts	You
Sunday night	Sam's block ends Friday.	The next block, from his last twelve weeks, your templates and your notes.	Read it, change two things, assign it.
Monday morning	Forty check-ins landed overnight.	A summary per client: what changed, what to flag, and a reply in your voice.	Send the ones that are right. Rewrite the ones that matter.
Day nine	Priya hasn't logged a Set since the 3rd.	A message, and a note on what changed the week before she stopped.	Decide whether it's a text or a call.
11pm	An enquiry from your website.	A reply with your availability and what the next step is.	Approve it in the morning, or don't.
Two weeks out	Six clients are coming up for renewal.	The list, ranked by who's drifting.	Reach out to the two who need it.

It doesn't write programs from nothing. It writes from your templates and your clients' history, so the drafts sound like you and not like a program generator.

The concentric is the push: the weight going up, against gravity, through the sticking point.

It's the hard half of the rep. Think of us as the spot. When the week grinds, the platform takes enough of the load that you get through it: the block drafted, the check‑ins summarised, the enquiry answered. You still finish the rep. It's still your rep.

An app your clients will actually open.

Clients see today's Workout, watch the demo, and log every Set from their phone. It works in a basement gym with no reception and syncs when they're back in range.

Example four-week block, weeks across, days down
Day	Week 1	Week 2	Week 3	Week 4
Mon	Squat 5×5 80 kg	5×5 82.5	5×5 85	Deload 3×5 65
Tue	Rest
Wed	Bench 3×8 60 Pause squat 3×6 31X1	3×8 62.5 3×6 31X1	3×8 65 3×6 31X1	3×8 50 3×6 31X1
Thu	Rest
Fri	Deadlift 3×5 100 Row 3×10	3×5 105 3×10	3×5 110 3×10	3×3 85 3×10
Sat	Conditioning, 20 min
Sun	Rest

Week 3, Monday, logged from the app: 85 kg × 5 at RPE 8. Bar plus 32.5 a side.

Example block. Yours will look like yours.

When you hire, the standard holds.

Every coach on your staff gets the same memory of every client, and you see how the coaching is going without reading every thread.

What a coach sees before Priya's check‑in

Fourteen months in. Marathon in October, taper from week 38.
Right knee: meniscus, cleared for squats in May. Keep the box squats in.
New job in July. Sleep and stress flagged three weeks running.
Prefers evening messages. Replies fastest to voice notes.
Last block: 5 km time down 1:40. She was chuffed.

Drawn from the log, the check‑ins and the coach's notes. Nothing typed in twice, nothing lost when someone covers.

What you see across the team

Response time: Median 2 h 10 m. Slowest 19 h, Thursdays.
Check‑ins answered: 112 of 118 this week
Clients per coach: 31, 27, 24
Clients drifting: 4, two with the same coach
Enquiries waiting: 3, oldest 6 hours

Example numbers. Load, response times and drifting clients per coach, so you move clients before a coach burns out and answer leads before they go cold.

Built in Australia. Hosted in Australia. Australian food data.

Your clients' data is stored in Australia. Nutrition runs on Australian foods and Australian labels, in metric. Your client's Zinger box is in there. So is the Coles mud cake. Nobody has to log a Hot Pocket they've never seen. Support answers in your time zone.

How your clients' data is kept.

Coaches hold health information, so the Privacy Act very likely applies to you. Here is what we do with that data, in plain terms.

Stored in: Australia
Encryption: In transit and at rest
Isolation: Each business's data is separated at the database level, not just in the app.
Sign‑in: Through Clerk, with two‑factor available
Backups: Automated, daily
Your data: Export it as a zip any time. Deleted 30 days after you leave.
Payments: Card numbers never touch the platform. Stripe holds them.
The policy: Privacy policy and data retention

Set up in an afternoon.

1
Bring your clients.

Import a spreadsheet or invite them one at a time. They get the app on their phone; you get the roster.
2
Program the first block.

From scratch, from a template, or from an AI draft you've read and changed.
3
Put your name on it.

Start under the CONCENTRIC umbrella today, or ship your own branded app when you're ready.

Two ways to run it.

Under the umbrella.

The CONCENTRIC app on the App Store and Google Play, and the web app for you and your staff. Your clients pick your business at login. Every feature, every Role, no cap on Clients.

Under your own name.

Everything under the umbrella, plus your own app in both stores, your logo and colours throughout, and no other business on the login screen. We build it, submit it, and keep it updated.

Not ready to move everything?

Start with one Client and one Program. Nothing to migrate, nothing to cancel. If it hasn't earned its place after a block, take your data with you: every Program, Client and Set, as a zip, any time.

What we won't promise.

That your clients will train more. An app can make logging easier, send the reminder, and show the progress. It can't do the rep, and the AI can't do the coaching. That part is still you.

Who we are.

Australian. Built by people who have run a business that was winning and still couldn't scale. More clients, more of your day, less of the reason you started.

The platforms we used were made for America, by companies big enough that we were a ticket number. So we built our own.

Engineered by a founder from defence software, where it has to work and it has to be secure. Demos don't count.

Not a vibe-coded AI app over a spreadsheet. Security, isolation and analytics are in the foundations. Not bolted on.

Based in: Australia
Data stored in: Australia
Built for: Online coaches first. Gyms and studios too.
Founded: 2026
Founder: Blake McLeod
Contact: hello@concentric.training

Questions coaches ask us.

I've already got everyone set up on another platform.

Import from a spreadsheet export, or send it to us and we'll load it. Each Client gets one invite.

Do my clients have to download another app?

One. Either the CONCENTRIC app, or yours if you go branded. Same thing underneath.

Does it work in a gym with no reception?

Yes. The app keeps working offline and syncs when it's back in range. Nothing logged is lost.

Who owns the data, and where is it?

You own it, and it's stored in Australia. Export everything as a zip whenever you like. If you leave, we delete it 30 days later.

Is the food database going to be all American products?

No. Australian foods, Australian labels, metric units. Nothing to convert and nothing to guess at.

Will the AI write rubbish programs?

It writes drafts, from your templates and the Client's history. You read and change them. Nothing reaches a Client you haven't looked at.

Will my clients know they're talking to an AI?

They're not. Every message a client gets, you've read and sent. The AI drafts for you, not to them.

I'm one person. Isn't this built for a gym with staff?

It's built for you first. Staff roles are there for when you hire. Until then you won't see them.

How do I know my coaches are doing a good job?

Response times, check‑in notes and drifting clients, per coach. And every client's history is there when someone covers, so the service doesn't depend on who's rostered.

What does it cost?

Founding pricing is agreed with each early-access business. Ask us.

When can I start?

Early access is open now for a small number of businesses. Email us.